Some Facts You Should Know
If you are in business, you should already know the value of advertising. How many successful businesses are
not in the Yellow Pages, newspaper, radio or TV (or a combination of them)?
Your website is your ad! One where prospective clients can see a LOT more of what you offer than any other
media for a LOT less!
No matter what business you’re in, and especially the escort or another adult-related business, the following
should be the ONLY answer you need as to why you should have a site.
Statistics show that a customer is 37 times more likely to hire the services of an escort or call a phone sex service if he has
seen a picture beforehand, compared to not knowing what the escort/phone operator looks like.
Do you know of any other way to increase you business by 37%? We don't!
Truth is, if you are a graphic artist and have an eye for page design, you don’t need a website designer. You want your website
to reflect your personality and there's no better way to show it than by getting a good program to assmble your website and do it
yourself. But, most people simply don't have the flair or the knowledge to know how to create and/or make a site look good.
The following scenario is about an escort site but non-adult sites are also subject to the same thing. There is at least one
company we know of that's giving away free websites to escorts. They design it and they host it...at no charge to the escort (it's
an all-or-nothing deal...you can't get them to design it and have it hosted elsewhere). Why do they do this? Because part of the
deal is that they put their banner on your opening page; thus taking your traffic to their site so visitors don't even see the majority
of your site. By the way, the banner ad is pretty explicit and provacative, the escort's photos are NOT. Why? Because they
won't allow explicit content! And just what do you get for "free" from these people? One page with one picture and some
text...and generally, they look more like a bad cartoon than a advertisement!
Although the above is about an adult site, there are also companies who will give away hosting (and sometimes site design) for
free; or, so they say. But it's NOT free! When they place their banners on your site or they limit the amount of traffic your site
can receive (and quite a number of the “free” ones do this), it COSTS you.
Consider this. If their banner takes traffic away from your site, you just lost a sale. If your site becomes unavailable for an hour
(or more) due to more traffic than the host allows, you just lost a sale.
By the way, when this happens, they usually direct traffic to a page telling people that, due to too much traffic, you site is
temporarily unavailable. Of course that page ALWAYS has some sort of advertising for the host's services.
Remember, 'there ain't no such thing as a free lunch'!
Here are some important things you should know and consider when deciding if you need to have a
website and how to create one.
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